Google to Add Business Names and Logos in Search Ads. Here’s What You Should Know

 

Top SEO Sydney is Sydney's local SEO expert having years of experience supporting local businesses. We offer multiple SEO & digital marketing packages that are tailored to your business goals. Our SEO and advertising strategies are designed to ensure your sales and revenue go through the roof.

Partner with us for your digital marketing efforts and we will do the heavy lifting for you. As always, our team keeps an eye out for the latest advancements in SEO Sydney and digital marketing to better serve your needs. One such change that happened quite recently is the inclusion of business names and logos in search ads. Read on to learn more.

What’s The New Update on Search Ads All About?

Google announced during its latest Search On event that it would add business names and logos to search ads. The goal of this update is to increase the search ad clicks on your Google Ads account. This change is expected to make the experience better for both users and advertisers alike. Here’s what you need to know about this latest update from Google and how it will affect you and your business.

There’s no denying that Google’s search results are incredibly important when it comes to driving sales and improving local SEO Sydney. It’s very likely that this new implementation on search ads would bring in even more leads to your business.

However, you should meet specific eligibility requirements to successfully display your business name and logo in the ads. Curious to learn more about this update? Check out our blog post, “Google to Add Business Names and Logos in Search Ads. Here’s What You Should Know”, where the SEO experts Sydney explain everything in detail. Click here.

Don’t Get Left Behind This Holiday Season – Invest in Discovery Ads

With the holidays around the corner, retailers and SEO consultants are doing all they can to get the word out about their new and improved products. If you want your website to be competitive this holiday season, there are several things you can do to increase your website traffic and keep more customers coming back to your site again and again. Investing in Discovery Ads will not only bring more traffic to your site, but it will also help raise awareness about your brand and even increase sales figures!

From planning holidays to fun summer getaways, consumers are juggling between their favourite content platforms to find the best options to make their holidays even more special. With a greater number of people using Google’s personalised surfaces such as YouTube, Gmail, and more, it’s crucial to adapt to the latest innovation in Discovery ads by Google to stay in the competition and succeed. Making these adjustments to your campaign towards the holiday season helps you to achieve more volume that increases more seasonal sales. You can get help from your SEO company to make these adjustments and improve your campaign performance.

With customised ad experience and various tools and insights to make your holiday season prosper, Discovery Ads helps you showcase your brand to new audiences. Investing in these new insights and advancements ensures that you do not get lost in the sea of advertising and reach more audiences that gear up towards increased traffic. So, what are you waiting for? Get in touch with our SEO experts now to create effective campaigns with Discovery Ads and improve your business growth this holiday season. Click here to read more…

Cloud Hosted PBX or Online Phone Systems that work for you

 

Managing a business is not that easy. It takes time, effort, and money. At times, it can be very chaotic. Multiple queries come at once and you wouldn’t be the first one to be overwhelmed.

However, having an increased number of queries from potential buyers is a good problem to have. It only means that your products or services are gaining popularity in the market, but obviously, managing this growing stream of queries can be a struggle. Like any other, you’ll sometimes run into instances or situations that will simply baffle you, let alone that you’d know how to solve them.

Select tools that help you getting organised

So how do we get on top of our luxury problem before it becomes a real problem that effects our reputation? Start by making sure that the stream of queries is processed logically and transparently, so you know what is happening. One solution that lots of business experts recommend, is to start using an online pbx phone system. These systems offer multiple benefits that will save you time and money, and although there are a lot of communication companies that offer these kind of systems designed to specifically meet the small business’ needs, there’s only very few that offer phone systems that combine multiple functions, such as a combination of telephony  functionality, customer management and for instance even mail management.

Select a (small) business platform that grows with you and that offers innovation

When you’re going to modernise your customer communication, instead of taking a limited step take a wholistic approach and make use of nowadays infrastructure and combination of communication tools. Why? Because the time that we only would call, or only could write a letter, are far behind us. Nowadays, our customers call and email us at least. Therefore, be sure to choose the cloud hosted pbx for small businesses that suits your needs best, that is scalable and makes use of multiple channels and is innovative. This will enable you to efficiently get through your incoming queries with the least effort in many years to come.

Some advantages Of An Online Cloud-Based Phone System

1.  Cost-Efficient – You don’t need to buy sophisticated hardware or infrastructure since your phones are hosted in the cloud. IP desk phones cost less than old pabx system phones and if you use a software phone, you don’t have to invest anything. From a platform point of view, you’ll have any possible feature at your disposal, but you’d only be paying for the services what you’d be using. When you have multiple locations, all will use the same single system which further decreases your capital expenditure.
2. Time – Typical PBX phone system may take weeks or even months to completely set up. Often location based systems need a technician to come in to change things, or at least your own IT person to look after changes and optimum call routing. However, with Cloud Hosted PBX’s you can set it up in hours rather than days, and you normally don’t have to be an advanced technician to do so. Even adding more lines (extensions) can be done in a few clicks as everything is software based.
3. Using Your Existing Phone System – If you want to keep using your existing phone system, it can often be integrated with the new Cloud Hosted PBX as a legacy system and together form a so called hybrid-platform. But often, taking the plunge and saying goodbye to that old legacy system causes only a very brief of adjustment and is far more advisable than trying to save a few dollars and keeping on dragging the tools that have long passed their expiry date, into the future.
4. Flexibility – These systems enables you to connect anywhere globally using your desktop, laptop or smartphone with VoIP software. This ensures that your customers can always reach you, regardless whether you’re in the office or out and abou
5. Additional Features – Your system will no longer limit you in the use of (new) features. Since the platform is maintained by your provider, you always have the latest technology and newest features at your fingertips, without having to do anything. In the traditional model, telephone providers would either charge you for extra functionalities, or you’d have to update or upgrade the physical pbx unit in your office.
6. Scalability – In case of traditional systems, you’d be paying for paying for unutilised resources for this system and the telecom provider would sign you up to a business phone system with for instance 4 or 8 phone lines. Each line with their individual cost! If you’d only use 2, you’d still pay for the other unused lines. Having a cloud pbx phone system means that you’ll get a virtually unlimited number of lines, for which you only pay when you use them. This means that the system constantly adapts to your and your customer’s needs.

3 Things to Look for in Online Customer Service Software

 

The e-commerce industry has been performing well in the past years. Customers’ transition to online shopping continuously grows especially now that we are in a pandemic. With this trend, one of the crucial areas to the success of e-commerce companies is their customer service department. Hence, it is important for them to utilise an advanced and reliable customer support software or system.

Having a strong cloud customer service software is a must for e-commerce businesses as it will affect their daily sales and overall performance. Since the store is online, most of the transactions will be done through phone calls and online interactions such as chats, emails or social media messages. No matter the communication mode they use, customers expect to get the best answers to their queries as soon as they can. They also expect that the answers that they get from various modes or different staff on the same question are aligned. This is where having a topnotch customer support system is a big help.

Here are some of the key features to spot when choosing the best online customer service software for your e-commerce business.

1. A customer service ticketing system that can cover different channels

To accommodate customer queries fast, it is important to utilise a customer service ticketing system that covers different channels in one. It will increase your staff efficiency and at the same time align the responses to the same customer issues as logs, notes and all other communication to the same issues from a customer will be logged in one place. There is no need to use various tools and compile customer queries before the customer staff can reach out to the customer.

2. A tool with an automation feature

The e-commerce industry is a fast paced world. It is only important that the cloud customer service software that the business uses has automation features to attend to customer issues fast and efficiently. The best online customer service software has the capacity to sort, prioritise and assign tickets to the most appropriate team or staff. Automations also eliminate work duplications or redundancy. It ensures that the team misses nothing as it provides updates every hour and alerts collaborators about unfinished tickets from time to time.

3. A system that fosters teamwork

Having a customer service ticketing system that has the capacity to prevent double handling of work is a must. It is also important to utilise cloud customer software that will allow staff to loop in other agents and foster teamwork and discussions in the tickets. Moreover, it is to your business advantage if your ticketing system will give various teams the capacity to split the actions needed in a ticket and work on them simultaneously.

Conclusion

Remember that one of the significant anchors of an e-commerce business is the customer service department. It is important to look for the best customer service ticketing system and not settle for less. Getting the best one will benefit the business for years as it will remove all redundancies and will allow every staff and team to be always productive and efficient in the workplace.